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Top tips – what makes the perfect Instagram post?

Dec 20, 2015 by D3 admin Category: Top tips 0 comments

It’s undeniable how powerful social media marketing has become, but what are the tricks & tips, what makes the perfect Instagram post?

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Clean product posts that drive sales

1. Your image is visually appealing
We are wired to process visuals 60,000 times faster and more effective than words.
TIP: use the rule of thirds – psychologically it creates more visual interest.

2. Use a high quality photo
Blurry, pixelated and crappy photos are a visual turn-off and make you look unprofessional.
TIP: make your resolutions twice the recommended size to be sure it’s crisp
Instagram size: 640×640
Your size: 1280×1280

3. Bright lighting highlights your product
There’s no need for dramatic shadows in your product photos. The way to show off your product is to literally spot-light it.
TIP: if you don’t have a fancy lighting studio, midday outdoor sunlight is your best bet. Or if you’re inside, shoot near a sunny window.

The key to having followers eat out of your hands

4. Grab attention and be persuasive
TIP: the 5 most persuasive words in the English language are:
YOU     FREE     BECAUSE     INSTANTLY     NOW

5. Ask a direct question for more engagement
GOOD: would you buy the blue or the black?
vs
BAD: what’s your favourite colour?
TIP: the answer should be in the question. Psychologically it makes answering easier (and more likely!)

6. Gotta have a call-to-action if you want any action
Even if you think it’s super obvious tell your peeps what to do.
EX: click the link in bio to read the post

7. Use relevant hashtags so your content can go viral
Instagram posts with 11+ hashtags get the most interaction
TIP: write 4-5 hashtags in a comment below the description. In 30 minutes delete that comment and write a new one with 5-6 new hashtags. This way you’ll get all the reach of 11 hashtags without looking too spammy.

Ultimate Instagrammer etiquette for engagement

8. Respond to comments & answer questions
People buy from who they trust. To build your brand trust, use a consistent brand voice and respond to comments and questions on your posts.
TIP: a simple ‘thank you’ is really powerful and will go a long way.

 

 

 

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