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Simple advertising design

Mar 10, 2016 by D3 admin Category: Advertising 0 comments

We were at Gatwick airport yesterday and saw the HSBC Advance account simple advertising campaign. Very eye catching and effective.

Why does it work? Because it focuses on a great emotional image that everyone can relate to.
Tied to a very simple and clear message.

 

Great website design also embraces these principles.

  • Keep things simple, sweet and short (unless you have a very technical product or service).
  • Make your messages clear and relevant to your audience.
  • Use emotion.
  • Pick images carefully – if they don’t add value, they will make your website worse!

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